Managerial Communication by Bharathidasan University
Aims of this note is to develop all forms of communication skills of
the students to enable them to conduct well in any business process without any
communication barrier. Topics covered includes: Types of Communication, Barriers
to Communication, Principles of Effective Communication, Norms for Business
Letters, Personalized stand letters, enquiries, customers’ complaints,
collection letters, Sales promotion letters, Application letters, Non-verbal
communication, Visual and Audio Visual Aids for communication, Dyadic
communication, Report Writing, Structure of Reports, Conducting Meetings.
Author(s): Bharathidasan
University
109 Pages