The link directs to lecture notes for New
Enterprises that cover various topics related to starting and managing new
businesses, including business planning, marketing, financing, and legal
considerations. The notes also cover entrepreneurship and innovation, with a
focus on developing and executing new business ideas. Throughout the notes,
there is an emphasis on practical applications, with real-world examples and
case studies. The notes provide a comprehensive guide for aspiring
entrepreneurs, covering everything from ideation to launch and growth
strategies. Additionally, the notes highlight the importance of understanding
the competitive landscape, identifying target customers, and building a strong
team to drive business success.
Author(s): William Aulet, Howard Anderson, Prof. Matt Marx,
Massachusetts Institute of Technology
This book is designed to help prepare
future entrepreneurs to formalize and communicate their business idea to a
variety of audiences including potential funders such as banks, other lending
institutions, government agencies, and venture capitalists. This course will
help ensure that future entrepreneurs understand how to conduct a competitor
analysis by asking key questions about their competitors.
The link directs to lecture notes for New
Enterprises that cover various topics related to starting and managing new
businesses, including business planning, marketing, financing, and legal
considerations. The notes also cover entrepreneurship and innovation, with a
focus on developing and executing new business ideas. Throughout the notes,
there is an emphasis on practical applications, with real-world examples and
case studies. The notes provide a comprehensive guide for aspiring
entrepreneurs, covering everything from ideation to launch and growth
strategies. Additionally, the notes highlight the importance of understanding
the competitive landscape, identifying target customers, and building a strong
team to drive business success.
Author(s): William Aulet, Howard Anderson, Prof. Matt Marx,
Massachusetts Institute of Technology
The text is purposely brief
and covers business essentials without burdening students or faculty with
unnecessary detail. The sixteen chapters are written using a modular format with
self contained sections which can be reorganized, deleted, added to and even
edited at the sentence level.
This book covers the following topics: Concept of Business, People Management, Business
Plan, Business Correspondence, Business Communication, Business and Environment, Technology in Business.
Today, it is considered good
business practice for tourism industries to support their micro and macro
environment by means of strategic perspectives. In this respect, the
contributions of academics from international level together with the private
sector and business managers are eagerly awaited on topics and sub-topics within
Strategies for Tourism Industry - Micro and Macro Perspectives.