Introduction to Global Marketing by Dr. Sebnem Burnaz
File Type :Online Number of Pages :NA
Description The main objective of this
note is to familiarize the students with the international marketing
environment-including economic, social and cultural similarities and differences
among nations-and the marketing applications and strategies relevant to
international markets. Also examines the specific issues involved in developing
international marketing strategies and in conducting marketing operations on an
international as opposed to a domestic scale.
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