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This section contains free e-books and guides on Marketing and Sales, some of the resources in this section can be viewed online and some of them can be downloaded.

Marketing and Sales Books
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Rural Marketing

PDF | 212 Pages | English
This note covers the following topics: Rural Marketing Environment, Organisation and Functions Of Agricultural Marketing, Marketing Of Consumer Durables and Non-durables, Attitudes and Beliefs Of Rural Markets Structure, Marketing Of Agricultural Inputs, Agricultural Marketing, Classification Of Products and Economic Development, Role Of Warehousing, Processing Of Select Agricultural Products, Role Of Agricultural Price Commission In India, Role Of Co-operative Marketing In India.

 
Cooperative Marketing

PDF | 159 Pages | English
Major aim of this note is to expose you to various areas of cooperative marketing so as to enhance the effective performance among members, employees, suppliers, buyers and other stakeholders. Topics covered includes: Cooperative Marketing Concept, Cooperative Pricing, Customer Relationship Management, Cooperative Marketing In The New Millennium, Farm Supply Cooperative, Wholesale Marketing, Marketing Strategy, New Product Development, Branding Cooperative Marketing, Market Segment, Marketing Mix, Sales In Cooperative Marketing, Advertising and Contemporary Issues on advertising.

 
Marketing Management by Guru Jambheshwar University

PDF | 360 Pages | English
This book covers the following topics: Marketing: Nature, Scope and Corporate Orientation Towards Market Place, The Marketing Environment and Environment Scanning, Understanding Consumer and Industrial Markets, Marketing Research and Marketing Information System, Market Segmentation, Targeting and Positioning, Product Decisions: Product Life Cycle and Product Mix, Product Decisions: New Product Development, Branding, Packaging and Labelling, Pricing Methods and Strategies, Promotion Decision: Promotion Mix and Advertising, Sales Promotion, Personal Selling and Publicity.

 
Sales Management

PDF | 202 Pages | English
This book covers the following topics: Personal Selling, Recruitment and Selection, Sales Training, Sales Meeting and Contests, Sales Territories, Sales Quota, Supervision and Evaluation Of Sales-force, Sales Control and Cost Analysis.

 
Core Concepts of Marketing

PDF | 298 Pages | English
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The book begins with a discussion of the marketing planning process, continues with a discussion of the preliminary tasks of developing the plan, and concludes with the tactics available to the marketing planner.

 
Sales Management An Overview

PDF | 202 Pages | English
This book discuss about the sales, sales management and related concepts. Also explains the structure and objectives of a sales organisation. Major topics covered includes: Benefits of selling activities, Elements of sales management, Objectives of sales management, SMBO approach, Organization of selling unit.

 
An Introduction to Financial Market

PDF | 327 Pages | English
This book covers the following topics: financial markets and instruments, primary markets, secondary markets, financial statement analysis and commodities markets.

 
Services Marketing

Online | NA Pages | English
This note covers the following topics: Service economy and the nature of services, Assessing business opportunities, Buyer behaviour, Understanding customer requirements, Quality management, Service design and development, Marketing communications, Service delivery channels, Brand management.

 
The Power of Selling

PDF | 663 Pages | English
The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.

 
Principles of Marketing by Saylor Foundation

PDF | 542 Pages | English
Principles of Marketing teaches the experience and process of actually doing marketing not just the vocabulary. It carries five dominant themes service dominant logic, sustainability, Ethics and social responsibility, Global coverage and Metrics throughout in order to expose students to marketing in today’s environment.

 
Advertising and Promotion in Real Time

Online | NA Pages | English
This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.

 
The Marketing of Ideas and Social Issues

Online | 134 Pages | English
The objective of this work is to investigate meeting grounds where the theory and practice of marketing overlap with processes of dissemination of ideas and social issues.

 
Essentials Of Selling

Online | NA Pages | English
Selling cannot yet properly be called a profession, but when the importance of training and experience for salesmen is recognized to the same extent that it is for doctors, accountants, or electricians, and when a satisfactory code of ethical practices in selling is developed, it may attain that status. This book explains the following topics related to selling: What is a salesman, appearance and its influence on successful selling, buying motives, canvassing for prospects, sales pre- approach, conduct in the sales approach, sales interview and presentation, handling objections, closing the sale, function of advertising, sales helps, sales tools and product displays.

 
Information Technology Applications in Marketing

Online | NA Pages | English
This book covers the following topics: Background and History of IT, How the Web Works: Technology, Consumers Online, Organizations Online, Law, Privacy and Security, Marketing Research, Personalization, Digital Economics and Stretegy Issues, Price, Place and Promotion.

 
Principles of Marketing

Online | 22 Pages | English
The goal of this note is to build a basic framework to enable students to evaluate, describe, and design marketing activities with practical insights into the real world. This course note provides a decision-oriented overview of marketing management in modern organizations.

 
The Challenger SaleTaking Control of the Customer Conversation

Online | NA Pages | English
In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers.

 
Marketing Management

Online | NA Pages | English
Marketing Management course note is designed to serve as an introduction to the theory and practice of marketing.It will explore the theory and applications of marketing concepts through a mix of cases, lectures, assignments and group projects.

 
International Marketing

Online | NA Pages | English
The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale.

 
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