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Marketing Management by Guru Jambheshwar University
This book covers the following topics: Marketing: Nature, Scope and Corporate Orientation Towards Market Place, The Marketing Environment and Environment Scanning, Understanding Consumer and Industrial Markets, Marketing Research and Marketing Information System, Market Segmentation, Targeting and Positioning, Product Decisions: Product Life Cycle and Product Mix, Product Decisions: New Product Development, Branding, Packaging and Labelling, Pricing Methods and Strategies, Promotion Decision: Promotion Mix and Advertising, Sales Promotion, Personal Selling and Publicity.
Author(s): The Directorate of Distance Education, Guru Jambheshwar University of Science and Technology, Hisar
360 Pages 
Basic Principles Of Marketing And Management
This note explains the following topics: Definition and Core concept, marketing tools, product, price, place and promotion, Market segmentation, targeting and positioning and analyzing the marketing environment, Study consumer behavior, needs and motivation, group dynamics, social surroundings and consumer perception, Promotion mix,Brand evaluation and new trends in marketing, Communication, Relationship marketing, Network and cyber marketing, E-commerce, Rural marketing in India, Ethics and marketing, Decision making and organization, Communication and control process, Human resource management, Entrepreneurship.
Author(s): The Guru Jambheshwar University of Science and Technology
486 Pages
Marketing And Sales Study Material
This PDF book covers five units of Marketing and Sales for Class X. The notes starts with an introduction to the marketing mix, followed by the marketing process, targeting consumer groups, and the sales process. The course then discusses the different careers available in sales and the skills required for successful selling. The curriculum emphasizes the importance of understanding customer needs/wants, developing strong relationships with clients, and the ability to handle objections and close sales effectively. The course aims to equip students with the necessary skills and knowledge to succeed in the field of sales and marketing.This note covers the following topics: Sales with other functions- Introduction to Marketing Mix, Marketing Process, Sales Process, Careers in selling, Skills in selling.
Author(s): Central Board of Secondary Education, India
97 Pages
Sales Management The Dynamics of Selling and Sales Force Marketing
This note will capture the vitality of sales marketing through a realistic view of the exciting world of the sales force service team.
Author(s): Lindell Phillip Chew
NA Pages
Marketing Strategynbsp; Lecture Notes
This note is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Topics covered includes: Marketing Strategy, Finding Profit Opportunities Strategy, Creating Competitive Advantage, Challenging Competitive Advantage, Creating Corporate Advantage.
Author(s): Prof. Birger Wernerfelt
NA Pages
Basic Principles Of Advertising And Public Relation
The main objectives of this note is to teach the basic concepts of advertising and its definition. Topics covered includes: Basic Model and process of advertising, Motivational and Persuasional Communication of Advertising, Advertising Public Relation and Publicity, Extension Education, Social Advertising, Advertisement Agencies: Structure and Function, Empanelling and Budgeting, Public Relations: Definition, Role and Function, Growth and Development , Difference between Public Relation and Corporate Public Relation, Public Relation in Public and Private Sector, Crisis Communication and Lobbying, Public Issue Communication.
Author(s): Guru Jambheshwar University of Science and Technology, Hisar
369 Pages
This principles note will incorporate both the traditional and contemporary aspects of marketing comprehensively through a broadened view of marketing. It will examine both the character and importance of the marketing process, its essential functions and the institutions performing them in a thorough and balanced manner.
Author(s): Lindell Phillip Chew
NA Pages
An Introduction to Financial Market
This book covers the following topics: financial markets and instruments, primary markets, secondary markets, financial statement analysis and commodities markets.
Author(s): Central Board of Secondary Education
327 Pages
The Challenger SaleTaking Control of the Customer Conversation
In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers.
Author(s): Matthew Dixon, Brent Adamson
NA Pages
Marketing Management course note is designed to serve as an introduction to the theory and practice of marketing.It will explore the theory and applications of marketing concepts through a mix of cases, lectures, assignments and group projects.
Author(s): Prof. Natalie Mizik
NA Pages
The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale.
Author(s): Sak Onkvisit and John Shaw
NA Pages
