Principles of Marketing by University of Minnesota
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Principles of Marketing by University of Minnesota
Principles of Marketing by University of Minnesota
This
book online covers the following topics related to Marketing and Sales : What is
Marketing?, Strategic Planning, Consumer Behavior: How People Make Buying
Decisions, Business Buying Behavior, Market Segmenting, Targeting, and
Positioning, Creating Offerings, Developing and Managing Offerings, Using
Marketing Channels to Create Value for Customers, Using Supply Chains to Create
Value for Customers, Gathering and Using Information: Marketing Research and
Market Intelligence, Integrated Marketing Communications and the Changing Media
Landscape, Public Relations, Social Media, and Sponsorships, Professional
Selling, Customer Satisfaction, Loyalty, and Empowerment, Price, the Only
Revenue Generator, The Marketing Plan.
Author(s): University of Minnesota Libraries Publishing
The purpose of this note is to familiarise students with the principles,
strategies and skills of selling and managing the selling function. This course
also provides an understanding of the tools and techniques necessary to
effectively manage the sales function, the sales organization and the sales
individual.
This
book online covers the following topics related to Marketing and Sales : What is
Marketing?, Strategic Planning, Consumer Behavior: How People Make Buying
Decisions, Business Buying Behavior, Market Segmenting, Targeting, and
Positioning, Creating Offerings, Developing and Managing Offerings, Using
Marketing Channels to Create Value for Customers, Using Supply Chains to Create
Value for Customers, Gathering and Using Information: Marketing Research and
Market Intelligence, Integrated Marketing Communications and the Changing Media
Landscape, Public Relations, Social Media, and Sponsorships, Professional
Selling, Customer Satisfaction, Loyalty, and Empowerment, Price, the Only
Revenue Generator, The Marketing Plan.
Author(s): University of Minnesota Libraries Publishing
This note explains the
following topics: Definition and Core concept, marketing tools, product, price,
place and promotion, Market segmentation, targeting and positioning and
analyzing the marketing environment, Study consumer behavior, needs and
motivation, group dynamics, social surroundings and consumer perception,
Promotion mix,Brand evaluation and new trends in marketing, Communication,
Relationship marketing, Network and cyber marketing, E-commerce, Rural marketing
in India, Ethics and marketing, Decision making and organization, Communication
and control process, Human resource management, Entrepreneurship.
Author(s): The
Guru Jambheshwar University of Science and Technology
This note covers the following topics: Nature, Importance And Core
Concept Of Marketing, Different Orientation Towards Market Place And Marketing
Philosophies, Marketing Management Process, Services Marketing, Marketing
Information System And Market Research, Measuring/forecasting Market Demand,
Analysis Of Consumer Buying Behaviour, Concept Of Market Segmentation And Market
Targeting, Marketing Mix, Competitive Differentiation And Product Positioning,
New Product Development Strategy, Product Life Cycle And Related Strategies,
Pricing Strategies, Distribution Channel Strategies, Sales Promotions.
This note
explains the following topics: Understanding Integrated Marketing Communication,
Budgeting, Evaluation of Integrated Marketing Communications, Creative Execution
in Advertising, Regulation, Social and Ethical aspects of Advertising and
promotion, Federal Regulation of Advertising.
This book covers the following topics: Marketing: Nature,
Scope and Corporate Orientation Towards Market Place, The Marketing Environment
and Environment Scanning, Understanding Consumer and Industrial Markets,
Marketing Research and Marketing Information System, Market Segmentation,
Targeting and Positioning, Product Decisions: Product Life Cycle and Product
Mix, Product Decisions: New Product Development, Branding, Packaging and
Labelling, Pricing Methods and Strategies, Promotion Decision: Promotion Mix and
Advertising, Sales Promotion, Personal Selling and Publicity.
Author(s): The
Directorate of Distance Education, Guru Jambheshwar University of Science and
Technology, Hisar
This book covers the following
topics: Personal Selling, Recruitment and Selection, Sales Training, Sales
Meeting and Contests, Sales Territories, Sales Quota, Supervision and Evaluation
Of Sales-force, Sales Control and Cost Analysis.
This
note covers the following topics: Service economy and the nature of services,
Assessing business opportunities, Buyer behaviour, Understanding customer
requirements, Quality management, Service design and development, Marketing
communications, Service delivery channels, Brand management.
The Power of Selling is the
perfect textbook to teach students about the proven process of selling. More
important, it teaches students how to apply the tenets of selling to how to sell
themselves and get the job they want, with the same process professional sales
people learn (or brush up) on their own selling skills.
This book
covers the following topics: Background and History of IT, How the Web Works:
Technology, Consumers Online, Organizations Online, Law, Privacy and Security,
Marketing Research, Personalization, Digital Economics and Stretegy Issues,
Price, Place and Promotion.