Principles of Marketing by University of Minnesota
Principles of Marketing by University of Minnesota
Principles of Marketing by University of Minnesota
This
book online covers the following topics related to Marketing and Sales : What is
Marketing?, Strategic Planning, Consumer Behavior: How People Make Buying
Decisions, Business Buying Behavior, Market Segmenting, Targeting, and
Positioning, Creating Offerings, Developing and Managing Offerings, Using
Marketing Channels to Create Value for Customers, Using Supply Chains to Create
Value for Customers, Gathering and Using Information: Marketing Research and
Market Intelligence, Integrated Marketing Communications and the Changing Media
Landscape, Public Relations, Social Media, and Sponsorships, Professional
Selling, Customer Satisfaction, Loyalty, and Empowerment, Price, the Only
Revenue Generator, The Marketing Plan.
Author(s): University of Minnesota Libraries Publishing
This book online covers the
following topics related to Marketing and Sales : Introduction to Personal
Selling, salesmanship, Sales Management and Sales Force Management.
The purpose of this note is to familiarise students with the principles,
strategies and skills of selling and managing the selling function. This course
also provides an understanding of the tools and techniques necessary to
effectively manage the sales function, the sales organization and the sales
individual.
This book online covers the following topics related to Marketing and
Sales : The Context of the Forest Industry and its Markets, Understanding Forest
Products Marketing, The Marketing Environment, an Information Approach, Strategy
and Strategic Planning, Marketing Structures, Marketing Functions, Putting
together a Marketing Plan.
The objective of this note
is to have the basic concepts of Marketing which is one of the important areas
of functional management. Topics covered includes: Concepts of marketing, Role
of Marketing, Marketing Process, Marketing Environment, Consumer behavior,
Market segmentations and Marketing Strategies, Planning Marketing Programs ,
Pricing strategies and promotions, Managing the marketing efforts.
This text introduces students to the marketing strategies and
tools that practitioners use to market their products. Topics covered includes:
Introducing marketing, Understanding and approaching the market, Marketing
research: an aid to decision making, Understanding buyer behavior, External
considerations in marketing, Marketing in global markets, Introducing and
managing the product, Communicating to mass markets, Pricing the product,
Channel concepts: distributing the product.
The main objectives of this note is to teach the basic concepts
of advertising and its definition. Topics covered includes: Basic Model and
process of advertising, Motivational and Persuasional Communication of
Advertising, Advertising Public Relation and Publicity, Extension Education,
Social Advertising, Advertisement Agencies: Structure and Function, Empanelling
and Budgeting, Public Relations: Definition, Role and Function, Growth and
Development , Difference between Public Relation and Corporate Public Relation,
Public Relation in Public and Private Sector, Crisis Communication and Lobbying,
Public Issue Communication.
Author(s): Guru Jambheshwar University of Science and Technology,
Hisar
This text introduces students to
the marketing strategies and tools that practitioners use to market their
products. The book begins with a discussion of the marketing planning process,
continues with a discussion of the preliminary tasks of developing the plan, and
concludes with the tactics available to the marketing planner.
The Power of Selling is the
perfect textbook to teach students about the proven process of selling. More
important, it teaches students how to apply the tenets of selling to how to sell
themselves and get the job they want, with the same process professional sales
people learn (or brush up) on their own selling skills.
Selling
cannot yet properly be called a profession, but when the importance of training
and experience for salesmen is recognized to the same extent that it is for
doctors, accountants, or electricians, and when a satisfactory code of ethical
practices in selling is developed, it may attain that status. This book explains
the following topics related to selling: What is a salesman, appearance and its
influence on successful selling, buying motives, canvassing for prospects, sales
pre- approach, conduct in the sales approach, sales interview and presentation,
handling objections, closing the sale, function of advertising, sales helps,
sales tools and product displays.
Author(s): Beaucaire,Frank M.; Ward,Frank S.; Kroha,George F.
The 4th
edition of International Marketing has been written to enable managers
and scholars to meet the international challenges they face everyday. It
provides the solid foundation required to understand the complexities of
marketing on a global scale.