The purpose of this note is to prepare a
ground where the students view Entrepreneurship as a desirable and feasible
career option. In particular to build the necessary competencies and motivation
for a career in Entrepreneurship.
Balderson is recognized as a market-leading text that
offers strong coverage of the theory of entrepreneurship and small business
management, blended with the practical Canadian examples of actual entrepreneur
experiences (profiles). Offering numerous individual cases, as well as uniquely
offering a comprehensive case that continues throughout the text - Balderson
allows students to build upon the concepts as their course progresses. The text
is also well known for its student-friendly and practical writing style.
Author(s): Wesley D. Balderson,
University of Lethbridge