Rural Marketing
This note covers the following topics: Rural Marketing Environment, Organisation and Functions Of Agricultural Marketing, Marketing Of Consumer Durables and Non-durables, Attitudes and Beliefs Of Rural Markets Structure, Marketing Of Agricultural Inputs, Agricultural Marketing, Classification Of Products and Economic Development, Role Of Warehousing, Processing Of Select Agricultural Products, Role Of Agricultural Price Commission In India, Role Of Co-operative Marketing In India.
Author(s): Guru Jambheshwar University of Science and Technology, Hisar
212 Pages 
Sales Management by Dr. Pavitar Parkash Singh
The purpose of this note is to familiarise students with the principles, strategies and skills of selling and managing the selling function. This course also provides an understanding of the tools and techniques necessary to effectively manage the sales function, the sales organization and the sales individual.
Author(s): Dr. Pavitar Parkash Singh
229 Pages
Principles of Marketing by University of Minnesota
This book online covers the following topics related to Marketing and Sales : What is Marketing?, Strategic Planning, Consumer Behavior: How People Make Buying Decisions, Business Buying Behavior, Market Segmenting, Targeting, and Positioning, Creating Offerings, Developing and Managing Offerings, Using Marketing Channels to Create Value for Customers, Using Supply Chains to Create Value for Customers, Gathering and Using Information: Marketing Research and Market Intelligence, Integrated Marketing Communications and the Changing Media Landscape, Public Relations, Social Media, and Sponsorships, Professional Selling, Customer Satisfaction, Loyalty, and Empowerment, Price, the Only Revenue Generator, The Marketing Plan.
Author(s): University of Minnesota Libraries Publishing
NA Pages
Introduction To Marketing by Uttarakhand Open University
This note covers the following topics: Nature, Importance And Core Concept Of Marketing, Different Orientation Towards Market Place And Marketing Philosophies, Marketing Management Process, Services Marketing, Marketing Information System And Market Research, Measuring/forecasting Market Demand, Analysis Of Consumer Buying Behaviour, Concept Of Market Segmentation And Market Targeting, Marketing Mix, Competitive Differentiation And Product Positioning, New Product Development Strategy, Product Life Cycle And Related Strategies, Pricing Strategies, Distribution Channel Strategies, Sales Promotions.
Author(s): Uttarakhand Open University
254 Pages
Lecture Notes On Marketing Management
The objective of this note is to have the basic concepts of Marketing which is one of the important areas of functional management. Topics covered includes: Concepts of marketing, Role of Marketing, Marketing Process, Marketing Environment, Consumer behavior, Market segmentations and Marketing Strategies, Planning Marketing Programs , Pricing strategies and promotions, Managing the marketing efforts.
Author(s): MS.P.Revathi
76 Pages
This text introduces students to the marketing strategies and tools that practitioners use to market their products. Topics covered includes: Introducing marketing, Understanding and approaching the market, Marketing research: an aid to decision making, Understanding buyer behavior, External considerations in marketing, Marketing in global markets, Introducing and managing the product, Communicating to mass markets, Pricing the product, Channel concepts: distributing the product.
Author(s): Professor John Burnett
NA Pages
Basic Principles Of Advertising And Public Relation
The main objectives of this note is to teach the basic concepts of advertising and its definition. Topics covered includes: Basic Model and process of advertising, Motivational and Persuasional Communication of Advertising, Advertising Public Relation and Publicity, Extension Education, Social Advertising, Advertisement Agencies: Structure and Function, Empanelling and Budgeting, Public Relations: Definition, Role and Function, Growth and Development , Difference between Public Relation and Corporate Public Relation, Public Relation in Public and Private Sector, Crisis Communication and Lobbying, Public Issue Communication.
Author(s): Guru Jambheshwar University of Science and Technology, Hisar
369 Pages
This note covers the following topics: Rural Marketing Environment, Organisation and Functions Of Agricultural Marketing, Marketing Of Consumer Durables and Non-durables, Attitudes and Beliefs Of Rural Markets Structure, Marketing Of Agricultural Inputs, Agricultural Marketing, Classification Of Products and Economic Development, Role Of Warehousing, Processing Of Select Agricultural Products, Role Of Agricultural Price Commission In India, Role Of Co-operative Marketing In India.
Author(s): Guru Jambheshwar University of Science and Technology, Hisar
212 Pages
This text introduces students to the marketing strategies and tools that practitioners use to market their products. The book begins with a discussion of the marketing planning process, continues with a discussion of the preliminary tasks of developing the plan, and concludes with the tactics available to the marketing planner.
Author(s): John Burnett
298 Pages
This book discuss about the sales, sales management and related concepts. Also explains the structure and objectives of a sales organisation. Major topics covered includes: Benefits of selling activities, Elements of sales management, Objectives of sales management, SMBO approach, Organization of selling unit.
Author(s): Dr. Surinder Singh Kundu
202 Pages
Principles of Marketing by Saylor Foundation
Principles of Marketing teaches the experience and process of actually doing marketing not just the vocabulary. It carries five dominant themes service dominant logic, sustainability, Ethics and social responsibility, Global coverage and Metrics throughout in order to expose students to marketing in today’s environment.
Author(s): Saylor Foundation
542 Pages
