This note explains the
following topics: Definition and Core concept, marketing tools, product, price,
place and promotion, Market segmentation, targeting and positioning and
analyzing the marketing environment, Study consumer behavior, needs and
motivation, group dynamics, social surroundings and consumer perception,
Promotion mix,Brand evaluation and new trends in marketing, Communication,
Relationship marketing, Network and cyber marketing, E-commerce, Rural marketing
in India, Ethics and marketing, Decision making and organization, Communication
and control process, Human resource management, Entrepreneurship.
Author(s): The
Guru Jambheshwar University of Science and Technology
This book online covers the
following topics related to Marketing and Sales : Introduction to Personal
Selling, salesmanship, Sales Management and Sales Force Management.
This
book online covers the following topics related to Marketing and Sales : What is
Marketing?, Strategic Planning, Consumer Behavior: How People Make Buying
Decisions, Business Buying Behavior, Market Segmenting, Targeting, and
Positioning, Creating Offerings, Developing and Managing Offerings, Using
Marketing Channels to Create Value for Customers, Using Supply Chains to Create
Value for Customers, Gathering and Using Information: Marketing Research and
Market Intelligence, Integrated Marketing Communications and the Changing Media
Landscape, Public Relations, Social Media, and Sponsorships, Professional
Selling, Customer Satisfaction, Loyalty, and Empowerment, Price, the Only
Revenue Generator, The Marketing Plan.
Author(s): University of Minnesota Libraries Publishing
This note covers the following topics: Nature, Importance And Core
Concept Of Marketing, Different Orientation Towards Market Place And Marketing
Philosophies, Marketing Management Process, Services Marketing, Marketing
Information System And Market Research, Measuring/forecasting Market Demand,
Analysis Of Consumer Buying Behaviour, Concept Of Market Segmentation And Market
Targeting, Marketing Mix, Competitive Differentiation And Product Positioning,
New Product Development Strategy, Product Life Cycle And Related Strategies,
Pricing Strategies, Distribution Channel Strategies, Sales Promotions.
This note covers the following topics: Importance of Marketing, Role of
Sales business, Concept of Market, Basic concept of Sales and selling,
Understanding customer and consumer, Activities in Sales and Marketing.
Author(s): Central Board of Secondary Education,
India
This text introduces students to the marketing strategies and
tools that practitioners use to market their products. Topics covered includes:
Introducing marketing, Understanding and approaching the market, Marketing
research: an aid to decision making, Understanding buyer behavior, External
considerations in marketing, Marketing in global markets, Introducing and
managing the product, Communicating to mass markets, Pricing the product,
Channel concepts: distributing the product.
This note covers the following
topics: Integrated Marketing Communication, Classification Of Advertising,
Advertising Media, Media Planning, Media Research, Economic and Social Aspects
Of Advertising, Regulation and Control on Advertising, Advertising Agency,
Planning an Advertising Campaign, Advertising Budget, Creativity in Advertising,
Advertising Research.
This note explains the following topics:
Background and History, How the Web Works: Technology, Consumers Online,
Organizations Online, Law, Privacy and Security, Marketing Research, Digital
Economics and Stretegy Issues, Products enhanced by the Web, Price, Online
Payments for Offline Services, Online Advertising Issues and Trends, Social
Media, Other elements of the Promotional Mix and Broader Media Issues.
This text introduces students to
the marketing strategies and tools that practitioners use to market their
products. The book begins with a discussion of the marketing planning process,
continues with a discussion of the preliminary tasks of developing the plan, and
concludes with the tactics available to the marketing planner.
This book
covers the following topics: financial markets and instruments, primary markets,
secondary markets, financial statement analysis and commodities markets.
This
note covers the following topics: Service economy and the nature of services,
Assessing business opportunities, Buyer behaviour, Understanding customer
requirements, Quality management, Service design and development, Marketing
communications, Service delivery channels, Brand management.