Selling
cannot yet properly be called a profession, but when the importance of training
and experience for salesmen is recognized to the same extent that it is for
doctors, accountants, or electricians, and when a satisfactory code of ethical
practices in selling is developed, it may attain that status. This book explains
the following topics related to selling: What is a salesman, appearance and its
influence on successful selling, buying motives, canvassing for prospects, sales
pre- approach, conduct in the sales approach, sales interview and presentation,
handling objections, closing the sale, function of advertising, sales helps,
sales tools and product displays.
Author(s): Beaucaire,Frank M.; Ward,Frank S.; Kroha,George F.
This book online covers the following topics related to Marketing and
Sales : The Context of the Forest Industry and its Markets, Understanding Forest
Products Marketing, The Marketing Environment, an Information Approach, Strategy
and Strategic Planning, Marketing Structures, Marketing Functions, Putting
together a Marketing Plan.
This note
explains the following topics: Understanding Integrated Marketing Communication,
Budgeting, Evaluation of Integrated Marketing Communications, Creative Execution
in Advertising, Regulation, Social and Ethical aspects of Advertising and
promotion, Federal Regulation of Advertising.
Due to
multidisciplinary and multi method character of the concept of consumer
behavior, it is appropriate to study it accordingly in order to understand the
subject with its different aspects and holistically. Especially with the
cultural, social, and technological changes within today's world, this issue
becomes prominent. This book is a modest try for that end.
This note is designed to
help you to extend your thinking more analytically, logically and creatively
about marketing and business decisions. Topics covered includes: Market
Orientation, Marketing Management and the Marketing Planning Process, Corporate
Marketing Planning, Market Analysis, Market Measurement, Profitability and
Productivity Analysis Marketing Strategies.
The main objectives of this note is to teach the basic concepts
of advertising and its definition. Topics covered includes: Basic Model and
process of advertising, Motivational and Persuasional Communication of
Advertising, Advertising Public Relation and Publicity, Extension Education,
Social Advertising, Advertisement Agencies: Structure and Function, Empanelling
and Budgeting, Public Relations: Definition, Role and Function, Growth and
Development , Difference between Public Relation and Corporate Public Relation,
Public Relation in Public and Private Sector, Crisis Communication and Lobbying,
Public Issue Communication.
Author(s): Guru Jambheshwar University of Science and Technology,
Hisar
This note explains the following topics:
Background and History, How the Web Works: Technology, Consumers Online,
Organizations Online, Law, Privacy and Security, Marketing Research, Digital
Economics and Stretegy Issues, Products enhanced by the Web, Price, Online
Payments for Offline Services, Online Advertising Issues and Trends, Social
Media, Other elements of the Promotional Mix and Broader Media Issues.
This book covers the following topics: Marketing: Nature,
Scope and Corporate Orientation Towards Market Place, The Marketing Environment
and Environment Scanning, Understanding Consumer and Industrial Markets,
Marketing Research and Marketing Information System, Market Segmentation,
Targeting and Positioning, Product Decisions: Product Life Cycle and Product
Mix, Product Decisions: New Product Development, Branding, Packaging and
Labelling, Pricing Methods and Strategies, Promotion Decision: Promotion Mix and
Advertising, Sales Promotion, Personal Selling and Publicity.
Author(s): The
Directorate of Distance Education, Guru Jambheshwar University of Science and
Technology, Hisar
This book covers the following
topics: Personal Selling, Recruitment and Selection, Sales Training, Sales
Meeting and Contests, Sales Territories, Sales Quota, Supervision and Evaluation
Of Sales-force, Sales Control and Cost Analysis.
This book
covers the following topics: Background and History of IT, How the Web Works:
Technology, Consumers Online, Organizations Online, Law, Privacy and Security,
Marketing Research, Personalization, Digital Economics and Stretegy Issues,
Price, Place and Promotion.