This note explains the
following topics: Definition and Core concept, marketing tools, product, price,
place and promotion, Market segmentation, targeting and positioning and
analyzing the marketing environment, Study consumer behavior, needs and
motivation, group dynamics, social surroundings and consumer perception,
Promotion mix,Brand evaluation and new trends in marketing, Communication,
Relationship marketing, Network and cyber marketing, E-commerce, Rural marketing
in India, Ethics and marketing, Decision making and organization, Communication
and control process, Human resource management, Entrepreneurship.
Author(s): The
Guru Jambheshwar University of Science and Technology
The purpose of this note is to familiarise students with the
principles, strategies and skills of selling and managing the selling function.
It will also provides an understanding of the tools and techniques necessary to
effectively manage the sales function, the sales organization and the sales
individual.
This book online covers the
following topics related to Marketing and Sales : Introduction to Personal
Selling, salesmanship, Sales Management and Sales Force Management.
This book online covers the following topics related to Marketing and
Sales : The Context of the Forest Industry and its Markets, Understanding Forest
Products Marketing, The Marketing Environment, an Information Approach, Strategy
and Strategic Planning, Marketing Structures, Marketing Functions, Putting
together a Marketing Plan.
This note explains the
following topics: Definition and Core concept, marketing tools, product, price,
place and promotion, Market segmentation, targeting and positioning and
analyzing the marketing environment, Study consumer behavior, needs and
motivation, group dynamics, social surroundings and consumer perception,
Promotion mix,Brand evaluation and new trends in marketing, Communication,
Relationship marketing, Network and cyber marketing, E-commerce, Rural marketing
in India, Ethics and marketing, Decision making and organization, Communication
and control process, Human resource management, Entrepreneurship.
Author(s): The
Guru Jambheshwar University of Science and Technology
This note covers
the following topics: Concept and Definition Of Marketing, Scope and Importance
of Marketing, Journey of marketing through different Marketing Philosophies,
Difference between Marketing and Selling, Fundamentals of Marketing Mix,
Features of Marketing mix, Developing Marketing Mix.
Due to
multidisciplinary and multi method character of the concept of consumer
behavior, it is appropriate to study it accordingly in order to understand the
subject with its different aspects and holistically. Especially with the
cultural, social, and technological changes within today's world, this issue
becomes prominent. This book is a modest try for that end.
This note is designed to
help you to extend your thinking more analytically, logically and creatively
about marketing and business decisions. Topics covered includes: Market
Orientation, Marketing Management and the Marketing Planning Process, Corporate
Marketing Planning, Market Analysis, Market Measurement, Profitability and
Productivity Analysis Marketing Strategies.
The purpose
of this book is to treat of the nature of the marketing process, viewing the
market structure as a whole and analyzing marketing problems and the devices
used in solving them. In doing this author tried to discuss the most fundamental
of the problems and principles involved.
This book
covers the following topics: financial markets and instruments, primary markets,
secondary markets, financial statement analysis and commodities markets.