Marketing Study Material
This note covers the following topics: Concept and Definition Of Marketing, Scope and Importance of Marketing, Journey of marketing through different Marketing Philosophies, Difference between Marketing and Selling, Fundamentals of Marketing Mix, Features of Marketing mix, Developing Marketing Mix.
Author(s): Central Board of Secondary Education
147 Pages 
Personal Selling and Salesmanship
This book online covers the following topics related to Marketing and Sales : Introduction to Personal Selling, salesmanship, Sales Management and Sales Force Management.
Author(s): eGyanKosh
87 Pages
Marketing Management Lecture Notes IARE
This PDF covers the following topics related to Marketing and Sales : Introduction to World of Marketing, Analysing Marketing Opportunities, Customer Value and Markting Mix, Designing a Customer Driven Strategy, Distribution Decisions, Promotions & Communication Strategies, Pricing Decision and Personal Communication.
Author(s): Ms. G.Joseph Mary Assistant Professor, Department of MBA, IARE
78 Pages
Marketing Management by Uttarakhand Open University
This note describes the following topics: Evolution of Marketing, Marketing Process, Marketing Mix and Marketing Organisation, Marketing Environment, Marketing Research, STP Concept and Consumer Behaviour, Target Market, Differentiation and Positioning Strategy, Consumer Behaviour, Product and Product Life-Cycle, Product Packaging and Pricing, Branding, Packaging, Pricing, Distribution Channels, Decision Making for Effective Distribution Channels, Promotion Mix and Sales Promotion, Sales Promotion, Sales Forecasting, Sales Force Management and Salesmanship.
Author(s): Uttarakhand Open University
432 Pages
Introduction To Marketing by Uttarakhand Open University
This note covers the following topics: Nature, Importance And Core Concept Of Marketing, Different Orientation Towards Market Place And Marketing Philosophies, Marketing Management Process, Services Marketing, Marketing Information System And Market Research, Measuring/forecasting Market Demand, Analysis Of Consumer Buying Behaviour, Concept Of Market Segmentation And Market Targeting, Marketing Mix, Competitive Differentiation And Product Positioning, New Product Development Strategy, Product Life Cycle And Related Strategies, Pricing Strategies, Distribution Channel Strategies, Sales Promotions.
Author(s): Uttarakhand Open University
254 Pages
Lecture Notes On Marketing Management
The objective of this note is to have the basic concepts of Marketing which is one of the important areas of functional management. Topics covered includes: Concepts of marketing, Role of Marketing, Marketing Process, Marketing Environment, Consumer behavior, Market segmentations and Marketing Strategies, Planning Marketing Programs , Pricing strategies and promotions, Managing the marketing efforts.
Author(s): MS.P.Revathi
76 Pages
This note covers the following topics: Concept and Definition Of Marketing, Scope and Importance of Marketing, Journey of marketing through different Marketing Philosophies, Difference between Marketing and Selling, Fundamentals of Marketing Mix, Features of Marketing mix, Developing Marketing Mix.
Author(s): Central Board of Secondary Education
147 Pages
Marketing Management by Lindell Phillip Chew
This note is designed to help you to extend your thinking more analytically, logically and creatively about marketing and business decisions. Topics covered includes: Market Orientation, Marketing Management and the Marketing Planning Process, Corporate Marketing Planning, Market Analysis, Market Measurement, Profitability and Productivity Analysis Marketing Strategies.
Author(s): Lindell Phillip Chew
NA Pages
An Introduction to Financial Market
This book covers the following topics: financial markets and instruments, primary markets, secondary markets, financial statement analysis and commodities markets.
Author(s): Central Board of Secondary Education
327 Pages
The Marketing of Ideas and Social Issues
The objective of this work is to investigate meeting grounds where the theory and practice of marketing overlap with processes of dissemination of ideas and social issues.
Author(s): Seymour Fine
134 Pages
Selling cannot yet properly be called a profession, but when the importance of training and experience for salesmen is recognized to the same extent that it is for doctors, accountants, or electricians, and when a satisfactory code of ethical practices in selling is developed, it may attain that status. This book explains the following topics related to selling: What is a salesman, appearance and its influence on successful selling, buying motives, canvassing for prospects, sales pre- approach, conduct in the sales approach, sales interview and presentation, handling objections, closing the sale, function of advertising, sales helps, sales tools and product displays.
Author(s): Beaucaire,Frank M.; Ward,Frank S.; Kroha,George F.
NA Pages
