Marketing Management by Uttarakhand Open University
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Marketing Management by Uttarakhand Open University
Marketing Management by Uttarakhand Open University
This note describes the following topics: Evolution of Marketing,
Marketing Process, Marketing Mix and Marketing Organisation, Marketing
Environment, Marketing Research, STP Concept and Consumer Behaviour, Target
Market, Differentiation and Positioning Strategy, Consumer Behaviour, Product
and Product Life-Cycle, Product Packaging and Pricing, Branding, Packaging,
Pricing, Distribution Channels, Decision Making for Effective Distribution
Channels, Promotion Mix and Sales Promotion, Sales Promotion, Sales Forecasting,
Sales Force Management and Salesmanship.
The purpose of this note is to familiarise students with the principles,
strategies and skills of selling and managing the selling function. This course
also provides an understanding of the tools and techniques necessary to
effectively manage the sales function, the sales organization and the sales
individual.
This PDF book covers five units of Marketing and Sales for Class X. The notes starts with an
introduction to the marketing mix, followed by the marketing process, targeting
consumer groups, and the sales process. The course then discusses the different
careers available in sales and the skills required for successful selling. The
curriculum emphasizes the importance of understanding customer needs/wants,
developing strong relationships with clients, and the ability to handle
objections and close sales effectively. The course aims to equip students with
the necessary skills and knowledge to succeed in the field of sales and
marketing.This note covers the following topics: Sales with other functions-
Introduction to Marketing Mix, Marketing Process, Sales Process, Careers in
selling, Skills in selling.
Author(s): Central Board of Secondary Education,
India
The objective of this note
is to have the basic concepts of Marketing which is one of the important areas
of functional management. Topics covered includes: Concepts of marketing, Role
of Marketing, Marketing Process, Marketing Environment, Consumer behavior,
Market segmentations and Marketing Strategies, Planning Marketing Programs ,
Pricing strategies and promotions, Managing the marketing efforts.
This note covers
the following topics: Concept and Definition Of Marketing, Scope and Importance
of Marketing, Journey of marketing through different Marketing Philosophies,
Difference between Marketing and Selling, Fundamentals of Marketing Mix,
Features of Marketing mix, Developing Marketing Mix.
Due to
multidisciplinary and multi method character of the concept of consumer
behavior, it is appropriate to study it accordingly in order to understand the
subject with its different aspects and holistically. Especially with the
cultural, social, and technological changes within today's world, this issue
becomes prominent. This book is a modest try for that end.
This note is
aimed at helping students look at the entire marketing mix in light of the
strategy of the firm. It is most helpful to students pursuing careers in which
they need to look at the firm as a whole. Topics covered includes: Marketing
Strategy, Finding Profit Opportunities Strategy, Creating Competitive Advantage,
Challenging Competitive Advantage, Creating Corporate Advantage.
This note covers the following topics: Rural Marketing Environment,
Organisation and Functions Of Agricultural Marketing, Marketing Of Consumer
Durables and Non-durables, Attitudes and Beliefs Of Rural Markets Structure,
Marketing Of Agricultural Inputs, Agricultural Marketing, Classification Of
Products and Economic Development, Role Of Warehousing, Processing Of Select
Agricultural Products, Role Of Agricultural Price Commission In India, Role Of
Co-operative Marketing In India.
Author(s): Guru Jambheshwar University of Science and Technology,
Hisar
This book covers the following topics: Marketing: Nature,
Scope and Corporate Orientation Towards Market Place, The Marketing Environment
and Environment Scanning, Understanding Consumer and Industrial Markets,
Marketing Research and Marketing Information System, Market Segmentation,
Targeting and Positioning, Product Decisions: Product Life Cycle and Product
Mix, Product Decisions: New Product Development, Branding, Packaging and
Labelling, Pricing Methods and Strategies, Promotion Decision: Promotion Mix and
Advertising, Sales Promotion, Personal Selling and Publicity.
Author(s): The
Directorate of Distance Education, Guru Jambheshwar University of Science and
Technology, Hisar
This book discuss
about the sales, sales management and related concepts. Also explains the
structure and objectives of a sales organisation. Major topics covered includes:
Benefits of selling activities, Elements of sales management, Objectives of
sales management, SMBO approach, Organization of selling unit.
The objective of this work is to investigate meeting grounds where the
theory and practice of marketing overlap with processes of dissemination of ideas and social issues.