Internet Marketing Text

Sales Management by Dr. Pavitar Parkash Singh

The purpose of this note is to familiarise students with the principles, strategies and skills of selling and managing the selling function. This course also provides an understanding of the tools and techniques necessary to effectively manage the sales function, the sales organization and the sales individual.

Author(s): Dr. Pavitar Parkash Singh

229 Pages

Strategic Marketing in the Global Forest Industries

This book online covers the following topics related to Marketing and Sales : The Context of the Forest Industry and its Markets, Understanding Forest Products Marketing, The Marketing Environment, an Information Approach, Strategy and Strategic Planning, Marketing Structures, Marketing Functions, Putting together a Marketing Plan.

Author(s): Eric Hansen and Heikki Juslin

NA Pages

Marketing Management Lecture Notes IARE

This PDF covers the following topics related to Marketing and Sales : Introduction to World of Marketing, Analysing Marketing Opportunities, Customer Value and Markting Mix, Designing a Customer Driven Strategy, Distribution Decisions, Promotions & Communication Strategies, Pricing Decision and Personal Communication.

Author(s): Ms. G.Joseph Mary Assistant Professor, Department of MBA, IARE

78 Pages

Marketing Management by Uttarakhand Open University

This note describes the following topics: Evolution of Marketing, Marketing Process, Marketing Mix and Marketing Organisation, Marketing Environment, Marketing Research, STP Concept and Consumer Behaviour, Target Market, Differentiation and Positioning Strategy, Consumer Behaviour, Product and Product Life-Cycle, Product Packaging and Pricing, Branding, Packaging, Pricing, Distribution Channels, Decision Making for Effective Distribution Channels, Promotion Mix and Sales Promotion, Sales Promotion, Sales Forecasting, Sales Force Management and Salesmanship.

Author(s): Uttarakhand Open University

432 Pages

Basic Principles Of Marketing And Management

This note explains the following topics: Definition and Core concept, marketing tools, product, price, place and promotion, Market segmentation, targeting and positioning and analyzing the marketing environment, Study consumer behavior, needs and motivation, group dynamics, social surroundings and consumer perception, Promotion mix,Brand evaluation and new trends in marketing, Communication, Relationship marketing, Network and cyber marketing, E-commerce, Rural marketing in India, Ethics and marketing, Decision making and organization, Communication and control process, Human resource management, Entrepreneurship.

Author(s): The Guru Jambheshwar University of Science and Technology

486 Pages

Introduction to Marketing and Sales

This note covers the following topics: Importance of Marketing, Role of Sales business, Concept of Market, Basic concept of Sales and selling, Understanding customer and consumer, Activities in Sales and Marketing.

Author(s): Central Board of Secondary Education, India

106 Pages

Marketing Strategynbsp; Lecture Notes

This note is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Topics covered includes: Marketing Strategy, Finding Profit Opportunities Strategy, Creating Competitive Advantage, Challenging Competitive Advantage, Creating Corporate Advantage.

Author(s): Prof. Birger Wernerfelt

NA Pages

Principles of marketing by Fred Emerson Clark

The purpose of this book is to treat of the nature of the marketing process, viewing the market structure as a whole and analyzing marketing problems and the devices used in solving them. In doing this author tried to discuss the most fundamental of the problems and principles involved.

Author(s): Fred Emerson Clark

NA Pages

Marketing Management by Guru Jambheshwar University

This book covers the following topics: Marketing: Nature, Scope and Corporate Orientation Towards Market Place, The Marketing Environment and Environment Scanning, Understanding Consumer and Industrial Markets, Marketing Research and Marketing Information System, Market Segmentation, Targeting and Positioning, Product Decisions: Product Life Cycle and Product Mix, Product Decisions: New Product Development, Branding, Packaging and Labelling, Pricing Methods and Strategies, Promotion Decision: Promotion Mix and Advertising, Sales Promotion, Personal Selling and Publicity.

Author(s): The Directorate of Distance Education, Guru Jambheshwar University of Science and Technology, Hisar

360 Pages

International Marketing

The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale.

Author(s): Sak Onkvisit and John Shaw

NA Pages