Marketing Management by Guru Jambheshwar University

Sales Management by Lovely Professional University

The purpose of this note is to familiarise students with the principles, strategies and skills of selling and managing the selling function. It will also provides an understanding of the tools and techniques necessary to effectively manage the sales function, the sales organization and the sales individual.

Author(s): Lovely Professional University

229 Pages

Personal Selling and Salesmanship

This book online covers the following topics related to Marketing and Sales : Introduction to Personal Selling, salesmanship, Sales Management and Sales Force Management.

Author(s): eGyanKosh

87 Pages

Basic Principles Of Marketing And Management

This note explains the following topics: Definition and Core concept, marketing tools, product, price, place and promotion, Market segmentation, targeting and positioning and analyzing the marketing environment, Study consumer behavior, needs and motivation, group dynamics, social surroundings and consumer perception, Promotion mix,Brand evaluation and new trends in marketing, Communication, Relationship marketing, Network and cyber marketing, E-commerce, Rural marketing in India, Ethics and marketing, Decision making and organization, Communication and control process, Human resource management, Entrepreneurship.

Author(s): The Guru Jambheshwar University of Science and Technology

486 Pages

Marketing And Sales Study Material

This PDF book covers five units of Marketing and Sales for Class X. The notes starts with an introduction to the marketing mix, followed by the marketing process, targeting consumer groups, and the sales process. The course then discusses the different careers available in sales and the skills required for successful selling. The curriculum emphasizes the importance of understanding customer needs/wants, developing strong relationships with clients, and the ability to handle objections and close sales effectively. The course aims to equip students with the necessary skills and knowledge to succeed in the field of sales and marketing.This note covers the following topics: Sales with other functions- Introduction to Marketing Mix, Marketing Process, Sales Process, Careers in selling, Skills in selling.

Author(s): Central Board of Secondary Education, India

97 Pages

Marketing Study Material

This note covers the following topics: Concept and Definition Of Marketing, Scope and Importance of Marketing, Journey of marketing through different Marketing Philosophies, Difference between Marketing and Selling, Fundamentals of Marketing Mix, Features of Marketing mix, Developing Marketing Mix.

Author(s): Central Board of Secondary Education

147 Pages

Introduction to Advertising

This note covers the following topics: Integrated Marketing Communication, Classification Of Advertising, Advertising Media, Media Planning, Media Research, Economic and Social Aspects Of Advertising, Regulation and Control on Advertising, Advertising Agency, Planning an Advertising Campaign, Advertising Budget, Creativity in Advertising, Advertising Research.

Author(s): University of Mumbai

201 Pages

Marketing Management by Guru Jambheshwar University

This book covers the following topics: Marketing: Nature, Scope and Corporate Orientation Towards Market Place, The Marketing Environment and Environment Scanning, Understanding Consumer and Industrial Markets, Marketing Research and Marketing Information System, Market Segmentation, Targeting and Positioning, Product Decisions: Product Life Cycle and Product Mix, Product Decisions: New Product Development, Branding, Packaging and Labelling, Pricing Methods and Strategies, Promotion Decision: Promotion Mix and Advertising, Sales Promotion, Personal Selling and Publicity.

Author(s): The Directorate of Distance Education, Guru Jambheshwar University of Science and Technology, Hisar

360 Pages

Advertising and Promotion in Real Time

This book is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end.

Author(s): Michael Solomon, Lisa Duke Cornell and Amit Nizan

NA Pages

The Marketing of Ideas and Social Issues

The objective of this work is to investigate meeting grounds where the theory and practice of marketing overlap with processes of dissemination of ideas and social issues.

Author(s): Seymour Fine

134 Pages

The Challenger SaleTaking Control of the Customer Conversation

In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers.

Author(s): Matthew Dixon, Brent Adamson

NA Pages