Basic Principles Of Marketing And Management
This note explains the
following topics: Definition and Core concept, marketing tools, product, price,
place and promotion, Market segmentation, targeting and positioning and
analyzing the marketing environment, Study consumer behavior, needs and
motivation, group dynamics, social surroundings and consumer perception,
Promotion mix,Brand evaluation and new trends in marketing, Communication,
Relationship marketing, Network and cyber marketing, E-commerce, Rural marketing
in India, Ethics and marketing, Decision making and organization, Communication
and control process, Human resource management, Entrepreneurship.
Author(s): The
Guru Jambheshwar University of Science and Technology
486 Pages