Information Technology Applications in Marketing

Lecture Notes On Integrated Marketing Communication

This note explains the following topics: Understanding Integrated Marketing Communication, Budgeting, Evaluation of Integrated Marketing Communications, Creative Execution in Advertising, Regulation, Social and Ethical aspects of Advertising and promotion, Federal Regulation of Advertising.

Author(s): E Sunitha

126 Pages

Consumer Behavior Practice Oriented Perspectives

Due to multidisciplinary and multi method character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.

Author(s): Senay Sabah

NA Pages

Introducing Marketing

This text introduces students to the marketing strategies and tools that practitioners use to market their products. Topics covered includes: Introducing marketing, Understanding and approaching the market, Marketing research: an aid to decision making, Understanding buyer behavior, External considerations in marketing, Marketing in global markets, Introducing and managing the product, Communicating to mass markets, Pricing the product, Channel concepts: distributing the product.

Author(s): Professor John Burnett

NA Pages

Marketing Management by Lindell Phillip Chew

This note is designed to help you to extend your thinking more analytically, logically and creatively about marketing and business decisions. Topics covered includes:  Market Orientation, Marketing Management and the Marketing Planning Process, Corporate Marketing Planning, Market Analysis, Market Measurement, Profitability and Productivity Analysis Marketing Strategies.

Author(s): Lindell Phillip Chew

NA Pages

Basic Marketing

This principles note will incorporate both the traditional and contemporary aspects of marketing comprehensively through a broadened view of marketing. It will examine both the character and importance of the marketing process, its essential functions and the institutions performing them in a thorough and balanced manner.

Author(s): Lindell Phillip Chew

NA Pages

Sales Management

This book covers the following topics: Personal Selling, Recruitment and Selection, Sales Training, Sales Meeting and Contests, Sales Territories, Sales Quota, Supervision and Evaluation Of Sales-force, Sales Control and Cost Analysis.

Author(s): Dr. Surinder Singh Kundu

202 Pages

Services Marketing

This note covers the following topics: Service economy and the nature of services, Assessing business opportunities, Buyer behaviour, Understanding customer requirements, Quality management, Service design and development, Marketing communications, Service delivery channels, Brand management.

Author(s): NPTEL

NA Pages

Principles of Marketing by Saylor Foundation

Principles of Marketing teaches the experience and process of actually doing marketing not just the vocabulary. It carries five dominant themes service dominant logic, sustainability, Ethics and social responsibility, Global coverage and Metrics throughout in order to expose students to marketing in today’s environment.

Author(s): Saylor Foundation

542 Pages

Information Technology Applications in Marketing

This book covers the following topics: Background and History of IT, How the Web Works: Technology, Consumers Online, Organizations Online, Law, Privacy and Security, Marketing Research, Personalization, Digital Economics and Stretegy Issues, Price, Place and Promotion.

Author(s): Alex Brown

NA Pages

The Challenger SaleTaking Control of the Customer Conversation

In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers.

Author(s): Matthew Dixon, Brent Adamson

NA Pages